Serve Essentials

A step-by-step course to develop and improve your serve

This course includes

  • 12 instructional videos
  • Slow motion demos
  • Full lifetime access
  • Mobile & desktop viewing
  • Q&A help for every video

Pay What You Want

(Seriously though, pay any amount you’d like)

30-Day Money Back Guarantee

If you’re unhappy, email me for a full refund. It’s that simple.

What You’ll Learn

Click each section for more info

What You’ll Learn

Tap each section for more info

Video 1 - Welcome to the Course

Video 1: 2 minutes

Welcome to Serve Essentials

Video 2 - Continental Grip

Video 2: 5 minutes

The Continental Grip

Video 3 - Course Position & Stance

Video 3: 14 minutes

Court Position & Stance

Video 4 - Backswing & Tossing Arm Lift

Video 4: 11 minutes

Backswing & Tossing Arm Lift

Video 5 - Knee Bend & Shoulder Tilt

Video 5: 9 minutes

Knee Bend & Shoulder Tilt

Video 6 - Racquet Drop, Swing and Follow Through

Video 6: 11 minutes

Racquet Drop, Swing, & Follow Through

Video 7 - Tossing the Ball

Video 7: 13 minutes

Tossing the Ball

Video 8 - Pulling it All Together

Video 8: 4 minutes

Pulling it All Together

Video 9 - Fundamentals

Video 9: 11 minutes

The Fundamentals

Video 10 - Trace the Post

Video 10: 6 minutes

Trace the Post

Video 11 - Mini Serve Progression

Video 11: 14 minutes

Mini Serve Progression

VIdeo 12 - Course Wrapup

Video 12: 1 minute

Wrapping Things Up

Ask Questions. Get Help.

Never get stuck. Comment and ask questions in each video – I’m here to help.

Ask Questions. Get Help.

Happy Students

See what they have to say

“Content was well presented with clear concepts, techniques and easy to follow fundamentals. Being able to go back and review the steps again and again… well worth the time and purchase price. Look forward to seeing more opportunities to learn from Jon in the future.”
John Marshall, Connecticut
“This course really helped me improve my serve. Jon provides clear and thorough instruction with so many helpful tips. I loved being able to watch the videos anytime. Would recommend for anyone wanting to elevate their game.”
Jen Myer, New Jersey
“Jon’s course is great! His content is on point and I really enjoy the slow-motion videos. I’m still working on my serve, but his instruction has given me an edge and helped clear things up since I’ve never had formal lessons.”
Claude Piché, California

30-Day Money Back Gurantee


If you decide to purchase the course and find it’s not right for you then no hard feelings.

Just shoot me a note within 30 days of your purchase at, and I’ll be more than happy to give you a refund. It’s honestly that simple – the last thing I want is you to be unhappy or not get the results you deserve.

As a member of TennisCompanion and this course, you as well as other students can comment on every video, share your struggles, and ask questions which get sent to me so I can reply and help out.

I’ll even create new videos based on community feedback – you’ll be notified when they’re added.

This course contains 12 videos with a total watch time of 1 hour and 40 minutes.

You won’t need any special equipment to participate in this course, just a tennis racquet a few tennis balls and access to a tennis court.

However, I do frequently recommend players consider purchasing an inexpensive ball hoper and a case of tennis balls for the best results. When it comes to practice, you’ll get much more out of your time on court.

When you purchase Serve Essentials you have lifetime access to the course materials and any updates made to the course directly through your account.

The videos can be accessed anywhere and anytime from your mobile device or desktop computer by logging into your account from a web browser. However, the course videos cannot be downloaded.

Still have questions? Send me a note.