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A packed center court at the Generali Open in Kitzbuhel Austria

Generali Open, Kitzbühel Prize Money

2022 Breakdown & Historicals

By Jon Crim
Image Credit: Generali Open

One of the ATP tour’s most stunning stops, the Generali Open, takes place in the small Alpine town of Kitzbühel, which is part of the Austrian province of Tyrol, a popular winter resort area. It’s one of 39 ATP 250 tournaments and, for 2022, offers a prize purse of €534,555, equivalent to $540,539 and £449,415.

The town of Kitzbühel has a rich history of tennis tournaments, with the first-ever taking place in 1904. Even the existing tournament dates back to 1945. In 2019, Dominic Thiem became the first Austrian champion in 26 years, following in Thomas Muster’s footsteps.

In 2022, the singles champion will take home €81,310, and the runner-up will earn a healthy €47,430, representing 98% and 61% increases over 2021.

For doubles, the earnings are significantly less, with the winning doubles pair splitting €28,250 and the runner-ups sharing €15,110 in prize money.

The following sections provide a complete breakdown of prize money at the 2022 Generali Open and historical data for comparison.

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2022 Full Breakdown

Prize money at the Generali Open heavily skews toward singles, with the event claiming 80% of the purse and a mere 20% for doubles.

Player earnings increase the deeper a player makes it in a tournament, so the following tables summarize how prize money breaks down by round for singles and doubles.

Conversions to the US dollar and Sterling Pound for historical data considers the exchange on the day of the previous year’s final. Also, please note you can scroll left to right to view the entire data set.

Singles

Euro

Euro2022202120202019201820172016201520142013201220112010200920082007
Winner€81,310€41,145€24,880€90,390€89,435€85,945€82,450€80,000€77,315€74,000€64,700€72,600€71,700€117,000€110,500
Runner-up€47,430€29,500€19,795€48,870€47,105€45,265€43,430€42,100€40,720€39,000€34,080€38,200€37,700€58,000€58,100
Semifinal€27,885€21,000€13,195€26,990€25,515€24,520€23,525€22,800€22,060€21,130€18,460€20,700€30,000€28,800€30,600
Quarterfinal€16,160€14,000€9,240€15,335€14,535€13,970€13,400€12,990€12,565€12,040€10,515€11,800€10,850€14,330€16,000
Round 3€8,400
Round 2€9,380€9,000€7,425€8,815€8,565€8,230€7,900€7,655€7,405€7,100€6,200€6,940€6,400€7,550€4,450
Round 1€5,730€5,415€5,415€5,285€5,075€4,875€4,680€4,535€4,385€4,200€3,670€4,120€3,850€4,000€2,300
Qualies Round 2€2,870€2,645€2,645€2,555€2,285€2,195€2,105€730€710€675€590€670€500€580€485
Qualies Roud 1€1,565€1,375€2,645€1,280€1,145€1,100€1,055€350€340€325€285€320€300255

US Dollars

Please note that all historical data for the Generali Open prize money in US dollars considers exchange rates on the day of the final for the years listed.

US Dollar2022202120202019201820172016201520142013201220112010200920082007
Winner$82,910$48,427$29,444100600$99,537$95,652$91,763$89,036$86,048$82,358$72,008$80,800$79,799$130,215$122,981
Runner-up$48,363$34,721$23,42754390$52,426$50,378$48,335$46,855$45,319$43,405$37,929$42,515$41,958$64,551$64,662
Semifinal$28,434$24,717$15,61630039$28,397$27,290$26,182$25,375$24,552$23,517$20,545$23,038$33,389$32,053$34,056
Quarterfinal$16,478$16,478$10,93517067$16,177$15,548$14,914$14,457$13,984$13,400$11,703$13,133$12,076$15,949$17,807
Round 3$9,349
Round 2$9,565$10,593$8,7879811$9,532$9,160$8,792$8,520$8,241$7,902$6,900$7,724$7,123$8,403$4,953
Round 1$5,843$6,373$6,4085882$5,648$5,426$5,209$5,047$4,880$4,674$4,085$4,585$4,285$4,452$2,560
Qualies Round 2$2,926$3,113$3,1302844$2,543$2,443$2,343$812$790$751$657$746$556$646$540
Qualies Roud 1$1,596$1,618$3,1301425$1,274$1,224$1,174$390$378$362$317$356$334284

British Sterling Pound

Please note that all historical data for the Generali Open prize money in British sterling pounds considers exchange rates on the day of the final for the years listed.

Sterling Pound2022202120202019201820172016201520142013201220112010200920082007
Winner£69,203£35,206£22,229£82,737£81,863£78,668£75,469£73,227£70,769£67,735£59,222£66,453£65,629£107,094£101,144
Runner-up£40,368£25,242£17,686£44,732£43,117£41,432£39,753£38,535£37,272£35,698£31,195£34,966£34,508£53,089£53,181
Semifinal£23,733£17,969£11,789£24,705£23,355£22,444£21,533£20,870£20,192£19,341£16,897£18,947£27,460£26,362£28,009
Quarterfinal£13,754£11,979£8,256£14,037£13,304£12,787£12,265£11,890£11,501£11,021£9,625£10,801£9,931£13,117£14,645
Round 3£7,689
Round 2£7,983£7,701£6,634£8,069£7,840£7,533£7,231£7,007£6,778£6,499£5,675£6,352£5,858£6,911£4,073
Round 1£4,877£4,633£4,838£4,838£4,645£4,462£4,284£4,151£4,014£3,844£3,359£3,771£3,524£3,661£2,105
Qualies Round 2£2,443£2,263£2,363£2,339£2,092£2,009£1,927£668£650£618£540£613£458£531£444
Qualies Roud 1£1,332£1,177£2,363£1,172£1,048£1,007£966£320£311£297£261£293£275233

Doubles (Per Pair)

2022EuroSterling PoundUS Dollar
Winner€28,250£28,812$24,049
Runner-up€15,110£15,411$12,863
Semifinal€8,860£9,036$7,543
Quarterfinal€4,950£5,048$4,214
Round 1€2,920£2,978$2,486

Prize Money by Year

Every year, prize money changes at the Swiss Open. Although many fans expect it to go up yearly, it drops periodically. For example, in 2021, prize money dropped 20% due to the pandemic and limited crowd capacity to help keep fans at a safe distance from each other.

Primary revenue sources for tennis tournaments include ticket sales, sponsorships, merchandise, and concessions, so when capacity is limited, or the event is slower, prize money often drops. The 2010 edition of the tournament was only a challenger, so there wasn’t prize money.

The following table outlines the yearly prize money offered at the Swiss Open since 2000, which has seen several increases in recent years leading up to the pandemic.

YearGenerali Open Total Money Prize Money% Change
2022€534,55527%
2021€419,47022%
2020€343,505-35%
2019€524,3405%
2018€501,3454%
2017€482,0604%
2016€463,5206%
2015€439,4053%
2014€426,6054%
2013€410,20014%
2012€358,425-10%
2011€398,2500%
2010*
2009€398,250-28%
2008€550,000-25%
2007€732,0000%
2006€735,0000%
2005€735,000-6%
2004€782,828-13%
2003€900,0005%
2002€855,0007%
2001€800,00014%
2000€700,000

Please note that all data is in euros.

FAQs

Here are a few frequently asked questions from fans and attendees about the Generali Open’s prize money.

How much does the winner earn at the Generali Open?

For 2022, the winner at Kitzbühel will take home €81,310, which translates to $82,564 and £69,054.

How much does the runner-up earn at the Generali Open?

For 2022, the runner-up at Kitzbühel will take home €47,430, which translates to $48,161 and £40,280.

Why did prize money at the Generali Open go down in 2020?

Due to the pandemic, tournament officials reduced capacity for the 2020 and 2021 editions of the event. As a result, revenue suffered, and prize money declined.

Is the Generali Open’s prize money taxed?

Yes. The Austrian government taxes all player earnings at the Generali Open according to its current tax rate, which maxes out at 55%.

Home > Prize Money > Generali Open Prize Money

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